Playbooks ◆ No fluff ◆ Steal freely
The Devil’s Journal
The tactics we’d normally save for clients. Local marketing, unfiltered.
How to Get More Students for Your Coaching Classes
Every June, parents pick a coaching class in about a week. The institutes that win were marketing in March. Here's the full playbook.
How to Start a Cloud Kitchen in India: Costs, Licences & the Growth Math
A cloud kitchen looks cheap to start and expensive to grow. Here's the real cost sheet, the licence checklist, and the growth math nobody puts in the brochure.
Restaurant Marketing Strategies That Actually Work in India
Most restaurant marketing advice is written for American diners. Here are the seven strategies that actually work in India — ranked by ROI, priced in rupees.
How Restaurants Escape Zomato & Swiggy Commissions
Zomato and Swiggy charges can reach 30% of an order. Here's exactly how restaurants build a direct-order channel that pays 0% — without disappearing from the apps.
The Local SEO Checklist for Gyms & Fitness Studios
Chain gyms outspend you. Local SEO lets you out-rank them. Here's the exact checklist to own 'gym near me' in your pincode.
Hotel Direct Bookings vs OTAs: The Real Math
OTAs take 15–25% and keep your guest. Here's the real math on direct bookings — and the three moves that shift the mix in your favour.
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