Sin 05 of VII ◆ SEO — the flagship
Gluttony
SEO — the flagship. Feed your website until it is the biggest thing in town. Maps, reviews, rankings — when your neighbourhood searches, they find you first.
What this sin buys you
SEO — the flagship
Gluttony is SEO — our flagship sin. We feed your website, your Google Business Profile and your reviews until you're the biggest thing in town. When someone in your neighbourhood searches 'near me', you're the first result on the map, the first name in the pack, and the obvious choice. This is where most local businesses win or lose, so it's where we go hardest.
The ritual
How we do it
Foundation
Technical fixes, fast pages, and a Google Business Profile optimised to rank in the map pack.
Local relevance
Location pages, service pages and content that matches how your city actually searches.
Reviews & signals
A system to earn reviews and the local citations that Google trusts.
Compound rankings
Ongoing content and links that push you from page two to the top of the map.
The damage done
What you walk away with
Top-of-map visibility for 'near me' searches
More calls, direction requests and bookings from Google
Rankings that compound — and don't reset when you stop paying ads
Real client numbers live in the Confessions.
The interrogation
Questions about Gluttony
How long until SEO works?
Meaningful movement in 8–12 weeks; local map-pack domination usually inside 6–12 months, depending on your city and competition.
Is Google Business Profile included?
Yes — GBP optimisation and reviews are core to local SEO and central to Gluttony.
Do rankings disappear if I stop?
Unlike ads, earned rankings persist. They soften over time without upkeep, but they don't vanish the day you pause.
Browse the other sins