Taken seriously
Sin committed ◆ Pride
The beverage house that looked the part
LVI Holdings · drinks brand house (Amateur Vodka, Boroka), India
The sin committed
A holding company scaling drinks brands — Amateur Vodka, created for slow, intentional drinking, and Boroka RTD cocktails — with no institutional face. Founders and investors checking them out found nothing that signalled operational depth. In the credibility business, invisible is fatal.
What we did
- Built a deliberately restrained corporate platform where the portfolio brands are the centrepiece — the house shows its work, not its ego.
- Positioned LVI as the institutional partner for anyone building a drinks brand in India, speaking to founders and investors in the same breath.
- Kept it fast, minimal and precise — the design equivalent of a firm handshake.
The damage done
Taken seriously
A corporate platform founders and investors trust at first view.
Look better than you are — until you are. LVI now reads like the serious operating partner it actually is: a portfolio-first platform that does the convincing before the first meeting, with its brand content managed in-house like every site we ship.