+312%
Sin committed ◆ Gluttony + Envy
The gym that ate its rivals
Iron Temple Fitness · Indiranagar, Bengaluru
The sin committed
Iron Temple was invisible on Google next to three chain gyms within a kilometre. 'Gym in Indiranagar' returned everyone but them, and trial sign-ups depended entirely on walk-bys.
What we did
- Rebuilt the Google Business Profile and won the local map pack for their pincode.
- Reverse-engineered the chains' keywords (Envy) and out-published them on trial and class pages.
- Automated trial booking so every Google visitor could book in two taps.
The damage done
+312%
organic trial bookings in 6 months.
Organic trial bookings rose 312% in six months and Iron Temple now ranks above the chains for its core 'near me' searches.