Taste, sold
Sin committed ◆ Pride + Lust
Selling taste through a screen
Drinkraft Beverage · D2C wellness drinks, Bangalore
The sin committed
How do you sell a milkshake nobody can taste? Drinkraft had café-quality instant beverages — Shakesy, Turmeric'O and three more sub-brands — but no retail shelf, no samples, and five product lines with no unified home online.
What we did
- Launched a D2C storefront that sells the taste before the cart — product pages built on appetite, preparation rituals and real customer words.
- Unified five sub-brands under one brand architecture so the house looks as big as its ambition.
- Set up the commerce engine underneath: orders, inventory and repeat-purchase email flows for a product people finish and reorder.
The damage done
Taste, sold
Five sub-brands selling direct — 'A Sachet of Happiness', shipped from their own store.
Single-serve sachets became an online experience people buy without ever smelling the chocolate. The team runs orders, inventory and customer flows from their own store dashboard — a shelf they own, open in every pincode in India.